Guerrilla Marketing

Churches must do more marketing to become visible to their neighbors. While people see church buildings, they may not have a personal contact with that church. Here are some cheap ways for church members to interact with their neighbors and hopefully draw them in.

  1. Post Cards:create attractive post cards which members can hand out at work and to neighbors
  2. Elections: set up a table at the polling places at or around the church. Have a volunteer staff the table giving out post cards and drinks of water or hot chocolate, depending on the weather. On the water bottle or cup, put labels with info about the church. If there is a line to vote, the volunteers can interact with the voters. By definition, polling places are where your neighbors are – leverage that!
  3. Free coffee: hand out $5 Starbucks cards to people at various local events or at Starbucks itself. $250 will get you 50 cards which is 50 families. Include a card inviting people to your church.
  4. Free cookies: give away boxes of Girl Scout cookies with a label on them about the church
  5. Kids’ Events: give post cards and water and snacks at sporting events for kids. Set up a tent and distribute sports drinks and/or water to kids and post cards to their parents.
  6. Magnets: put church info on magnets and distribute those at some of the above functions. People tend to not throw away fridge magnets. You can create your own fridge magnets pretty cheaply or have them made professionally.
  7. Pens: get pens with your church info and distribute them to nearby restaurants. Waitstaff always need pens.
  8. Windows: give volunteers rolls of paper towels and window cleaner. Then, descend on a shopping center in your neighborhood (not a mall) and ask if you can clean the windows of the local businesses. Tell them you just want to be a good neighbor and you appreciate them being in the neighborhood.

​A negative experience is re-told a dozen times; positive experiences are re-told five times. By giving things away ​you’ll be creating positive stories about your church which will have a ripple effect.

These are cheap ways to get your church’s name in front of people in the community in a positive, wholesome way. There are no downsides to these strategies (well, except #4 if you eat too many). And the super-duper secret is to do them in waves, not continuously. Use the church and social seasons as to when to be active: November & December for Christmas; February and March for Easter; July and August for back to school.

Lead On!

Steve

 

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