- Street signs
- Make sure there are street signs on the corner(s) nearest your building. If not, ask the city or county to install signs on your corner (not one of the other three). Make sure people can clearly see your church is at the corner of Elm and Main St. and not the other church at Elm and Second St.
- Exterior church signs
- Ensure that the road-side signs with the church’s name are uniform. Some churches have signs of different architectural styles (Gothic, Baroque, Mission) reflecting the committee in charge at the time. Nice lighting is critical.
- “Keep it simple, stupid” works for church signs, too. The signs should have “just the facts” – after all, there’s only so much fine print you can read at 35 mph. Somewhere the church’s website should be on the sign.
- Signs with changeable lettering are not bulletin boards but are marketing tools – the messages must be a positive reflection on God and your church. Pithy messages are cute but what are you communicating?
Lead On!